Wisconsin Alumni Student Board
Overview:
The Wisconsin Alumni Student Board (WASB) is a student-led organization at UW-Madison that bridges the gap between current students and alumni through programs, events, and initiatives. WASB fosters a sense of Badger pride and community by connecting students with alumni networks and resources. Its flagship end-of-the-school-year events, such as All Campus Party, promote engagement, tradition, and storytelling, empowering students to celebrate their unique UW-Madison experiences.
Project:
WASBlog
Overview:
The WASBlog is the official blog page of the Wisconsin Alumni Student Board (WASB), designed to share engaging stories, highlight student and alumni experiences, and promote the organization’s programs and initiatives. It serves as a platform for storytelling and fostering connections within the Badger community, offering a creative outlet for students to share their voices and experiences.
Role Description:
As the project lead for the WASBlog, I played a pivotal role in developing its strategy, design, and content pipeline. I initiated a comprehensive plan to launch and grow the blog by collaborating with designers, recruiting student writers, and establishing an editorial process to ensure quality and consistency. My efforts included crafting a user-friendly layout, creating compelling content themes, and promoting posts through targeted social media campaigns. These strategies successfully increased website engagement, contributing to a significant rise in WASB applications by raising awareness of our mission and programs. The WASBlog became a dynamic platform that amplified the voices of students and alumni, strengthening WASB’s presence within the UW-Madison community.
My Role:
As the Marketing Team Lead for WASB, I spearheaded the organization’s digital marketing strategy, creating and managing promotional materials to increase awareness and engagement for key events. I led a team to develop cohesive campaigns that boosted website traffic by 27% and enhanced the reach of social media initiatives. By collaborating with team members and campus partners, I ensured that marketing efforts aligned with WASB's mission to strengthen connections between students and alumni. My work emphasized storytelling, creativity, and strategic communication to celebrate the diverse perspectives within the Badger community.
Achievements
Increased Website Engagement by 35% Through Blog Content
Boosted WASB Applications by 22% Due to Increased Awareness
Developed and Launched a Blog Platform Garnering Over 1,000+ Views in Its First Semester
Recruited and Managed a Team of 10+ Writers to Contribute Regular Content
Achieved a 40% Increase in Social Media Click-Through Rates to Blog Posts