Client: East Side Studio
Project: Business Website
Overview
Created the launch website as a replacement for the original site created in 2017. Worked with the owner to develop a logo, brand strategy, and guidelines for how the website would be displayed on desktop and mobile devices.
My Role
Working directly with the owner and manager, I was tasked to develop website concepts such as layout and design, visual elements, and content creation. Through each development process, I tested and launched the website, tracking user performance. I also wrote copy for the website in effort to resonate with our target audience.
Eastside Studio; Photography Reimagined
Eastside Studio began with a Canon EOS Rebel T-7, 6 multi-colored backdrops, and a goal to offer affordable and straightforward photography to Madison locals. With the help of social media promotion, Eastside Studio generated a well-sized customer base. Its biggest challenge was communicating its simple photography services to a broad client base through its online presence. Through immense trial and error, I learned effective design website techniques that generated great performance.
Project:
Social Media
Eastside Studio 2020
Overview
Eastside Studio’s aim is to create appealing content to attract a customer base of Madison locals between the ages of 18-32 that are seeking high-quality, affordable photography services complimented with a simplistic process. The local business needed to create a social media presence with targeted content that communicated their unique offer.
My Role
I was tasked with giving the business a more approachable yet professional feel through the creation of social media content and targeted advertisements. Light-hearted, simple graphics revealed the versatile, quirky, and creativity that Eastside Studio embodied.
