My name is Addyson Farias, and I am a Marketing and Digital Communications student at the University of Wisconsin-Madison School of Business. During my undergrad, I have developed a balance between sincerity and strategy when solving business challenges. I’ve learned that being too strategic can lack intentionality, while being too sincere can overlook practicality. By combining my creative, analytical, and communication skills, I aim to drive business decisions that create meaningful impact.

As a natural storyteller, I first found interest in Marketing and Communications roles where I could strategize and produce content that connected with target audiences. My enthusiasm then grew for learning how platforms could manage, track, and enhance performance of marketing efforts. I then began honing my skills in digital marketing strategy, optimizing channel performance and communicating media performance. My past roles have allowed me to identify my love for data interpretation, and crafting valuable insights that drive decision making. In all the work I do, I am values-driven, with a strong focus on inclusivity and representation. I approach each project with empathy and an open mind, ensuring that diverse perspectives are valued on my team. I’m confident that my personal experiences have positioned me to make a tangible impact to drive meaningful change and contribute to more equitable landscapes in business.

In my future, I hope to continue being a diverse storyteller and data-driven marketer in the entertainment industry that is committed to crafting impactful narratives and building effective marketing strategies.